Technology Integration Driving Business Transformation in a Connected Global Economy
DOI:
https://doi.org/10.71202/paper58Abstract
The present business conditions rigorously demand technology which functions as a critical organizational asset that brings success to firms. Companies which embrace continuous innovation through technology obtain major strategic advantages against market competitors. Business innovations create suitable conditions for entrepreneurial development through which organizations implement corporate social responsibility programs. The modern technological era actively changes all areas of marketing while strategic technology-matching marketing approaches ensure successful business results in unpredictable markets. The special issue examines recent scholarly work which demonstrates how technological advances improve different business fields including innovation systems as well as entrepreneurial startups and marketing plans. Multiple research projects showcase how technology transforms the entire business network thus providing useful guidance for academic researchers along with industry practitioners who operate in the fast-changing digital domain.
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