Artificial Intelligence as a Catalyst for HR Digital Transformation

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DOI:

https://doi.org/10.71202/paper53

Abstract

This research examines the transformative role of artificial intelligence (AI) in human resources management (HRM) as organizations navigate digital transformation initiatives. The study presents a mixed-methods analysis of 184 organizations across diverse industries to identify critical adoption factors and readiness indicators. Results reveal that AI integration in HRM functions significantly enhances organizational digital transformation readiness, with the greatest impact observed in talent acquisition (74% efficiency improvement), performance management (68% improvement), and learning and development (61% improvement). Key implementation barriers identified include data quality concerns (78%), skills gaps (65%), and resistance to change (59%). The research develops DTRAF as a new framework that assesses organizational HRM functional readiness for digital transformation. This research both expands current AI-enhanced HRM practice theory and provides organizations with helpful guidance about AI technology use for digital transformation speed-up.

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Author Biographies

  • Jamal Zraqou, University of Petra

    Jamal Zraqou  is an associate professor at the Department of Computer Science/ Virtual and Augmented Reality, University of Petra, Jordan, where he has been a faculty member since 2022. From 2018 to 2029, he was also the dean of the faculty of IT at IU. His research interests include computer vision, virtual and augmented reality, internet of things (IoT), cybersecurity, and image processing. 

  • Sokyna Alqatawnah, Arden University

    Khalil Omar is an assistant professor at the University of Petra in Jordan. He received his Ph.D. degree in computer science from the University of Oldenburg, Germany, in 2018. His academic focus is on distance learning and e-learning in combination with software engineering, mobile applications, usability design, adaptive interfaces, and ERP systems. Users can reach him through his email address: komar@uop.edu.jo.

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Published

2026-03-14